Mapping Innovation (PB): A Playbook for Navigating a

Mapping Innovation (PB): A Playbook for Navigating a Disruptive Age

Map the innovation spaceâ€”and blaze a path to profits and growth Countless books, articles, and other advice promise leaders solutions to the complex challenges they face. Some offer quick, silver-bullet remediesâ€”a straight line to success!â€”and some are so technical that readers get lost before they begin. Now, thereâ€™s Mapping Innovation, a refreshing alternative in the crowded business innovation space. Engaging and informative without sacrificing substance and expertise, this groundbreaking guide provides thorough background on some of the greatest innovations of the past century as well as . It details the processes that advanced them from inception to world-changing productsâ€”and shows you how to replicate their success. Business innovation expert Greg Satell helps you find your way by revealing the four models of innovation: Basic Research, Breakthrough Innovation, Sustaining Innovation, and Disruptive Innovation. One size does not fit all, so he provides a frameworkâ€”the Innovation Matrixâ€”for discovering which â€œtypeâ€ of innovation process best suits the problem you need to solve. Itâ€™s about asking the right questions, so that you can apply the right strategies to the problems you need to solve. In the end, youâ€™ll have a crystal clear model for disrupting the marketplace, scaling your efforts to propel your enterprise forqward, and leverage digital platforms to your advantage. Mapping Innovation offers a simple and accessible but powerful approach to developing a strategy that will put you light years ahead of the competition!.
Country USA
Manufacturer McGraw Hill
Binding Kindle Edition
ReleaseDate 2017-05-26
Format Kindle eBook

Country	USA
Manufacturer	McGraw Hill
Binding	Kindle Edition
ReleaseDate	2017-05-26
Format	Kindle eBook

Mapping Innovation (PB): A Playbook for Navigating a Disruptive Age

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