Managing Corporate Social Responsibility: A Communication Approach

Managing Corporate Social Responsibility: A Communication Approach

<i>Managing Corporate Social Responsibility</i> offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.<br /> <br /> <ul> <li>Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives</li> <li>Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model</li> <li>Discusses ways to maximize the use of social media and traditional media throughout the process</li> <li>Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.</li> <li>Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business</li> </ul>