Managing Corporate Social Responsibility: A Communication Approach

Managing Corporate Social Responsibility: A Communication Approach

<i>Managing Corporate Social Responsibility</i> offers a strategic,communication-centred approach to integrating CSR intoorganizations. Drawing from a variety of disciplines and written ina highly accessible style, the book guides readers in a focusedprogression providing the key points they need to successfullynavigate the benefits and implications of managing CSR.<br /><br /> <ul><li>Chapters are organized around a process model for CSR thatoutlines steps for researching, developing, implementing, andevaluating CSR initiatives</li><li>Emphasizes stakeholder engagement as a foundation throughoutthe CSR Process Model</li><li>Discusses ways to maximize the use of social media andtraditional media throughout the process</li><li>Offers international examples drawn from a variety ofindustries including: The Forest Stewardship Council, StarbucksCoffee, and IKEA.</li><li>Draws upon theories grounded in various disciplines, includingpublic relations, marketing, media, communication, andbusiness</li></ul>