Making Rain with Events: Engage Your Tribe, Create Raving Fans and Deliver Bottom Line Results with Event Marketing

Making Rain with Events: Engage Your Tribe, Create Raving Fans and Deliver Bottom Line Results with Event Marketing

<i>“Every marketing executive who invests in events as part of their marketing mix should do themselves a favor and read this book.”</i><br> —<b>Joe Pulizzi</b>, Founder of the Content Marketing Institute, and Host of Content Marketing World <br><br> Scott Ingram has brought together some of the top ideas, and best practices from a team of modern marketing experts. Learn how to create an integrated event marketing strategy where the results look like 1+1+1=10 <br><br> <b>Peter Micciche</b>, Certain<br> Adding the final link in your integrated marketing chain<br> <b>Allison Saget</b>, Author of The Event Marketing Handbook<br> Get beyond event logistics and get revenue results<br> <b>Matt Heinz</b>, Heinz Marketing<br> Connect your content marketing and event marketing strategies<br> <b>Thom Singer</b>, The Conference Catalyst<br> Set the tone for connecting<br> <b>Mark Organ</b>, Influitive<br> Mobilize your advocates<br> <b>Tim Hayden</b>, TTH Strategy<br> Leverage events as “mobile moments”<br> <b>Frannie Danzinger</b>, Bizo<br> Get more value from sponsors, and win when you’re the sponsor<br> <b>Shawn Lacagnina</b>, Skyline<br> Maximize your trade show investments<br> <b>Anita Covelli (Wehnert)</b>, ReadyTalk<br> Incorporate webinars into your event marketing mix<br> <b>Brian Kardon</b>, Lattice Engines<br> Improve event results with predictive marketing<br> <b>Debbie Qaqish</b>, The Pedowitz Group<br> Understand your event marketing maturity and how to get to the next level