Maidenform Women's Pure Genius Convertible Bra with Coolform

Maidenform Women's Pure Genius Convertible Bra with Coolform

• Cup technology that lifts and shapes at the bottom of the cup all the way up to the underarm
• Stay-there power band that always stays up
• Numerous way to wear…regular, strapless

Maidenform is stepping into specialty full coverage with its lift & shape collection that maximizes the innovation of smart zone cup technology married with hidden support details and beautiful design elements for a successful full coverage collection.