Local Online Advertising FD

Local Online Advertising FD

<b>Kick your local online advertising into high gear with this friendly, timely guide!</b> <p>Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws visitors, to using SEO, to jumping boldly into social media advertising.</p> <ul> <li>Online advertising market is estimated to grow to $10-$19 billion by 2011, and you'll want your business to be part of this huge shift</li> <li>Explores how to research your audience, set goals, and build a plan</li> <li>Provides steps and tips on creating an effective Web presence and landing pages-then covers how to drive visitors to your site with search engine optimization, AdWords, e-mail blasts, and social media marketing</li> <li>Examines blogs, chat rooms, video, and other ways to win customers</li> </ul> <p>Don't miss the free offer from Yodle that comes with this practical guide!</p>