LinkedIn For Personal Branding: The Ultimate Guide

LinkedIn For Personal Branding: The Ultimate Guide

Your online presence matters more than ever in today's global workplace. Professionals are logging-in to LinkedIn in record numbers, so your profile needs to represent you in the best possible light before and after a meeting or interview. <i>LinkedIn For Personal Branding: The</i> <i>Ultimate Guide</i> is the leading strategic guidebook that most uniquely connects personal branding to the LinkedIn profile. <br /><br />Long's book provides a comprehensive view of personal branding using LinkedIn's profile, content sharing, and thought leadership capabilities. Additionally, Long has assembled a useful set of "How To" advice links that are available on a companion website. The website provides many resource pages and links related to each chapter. <br /><br /><i>LinkedIn for Personal Branding: The Ultimate Guide</i> is the ONLY LinkedIn book available that will do all of this for the reader: <br />* Provide an integrated personal branding and LinkedIn strategy needed for today's professionals - in a Full-Color book. <br />* Provide additional "how to" elements in a companion website so you can click over to see detailed instructions and keep updated. <br />* Provide dozens of examples and case studies from real LinkedIn user profiles. <br />* Provide several "personas" and other prompts to help you write the best possible summary. <br />* Includes four chapters about thought leadership including publishing, SlideShare, and advice on sharing content.<br /><br /><i>LinkedIn For Personal Branding</i> will help you to: <br />* Select and prioritize the best personal brand attributes for you, your career and business. <br />* Be considered for more strategic assignments and business opportunities. <br />* Create an authentic, personal, and impressive LinkedIn profile that demonstrates expertise without appearing to brag. <br />* Consider all the ways you can demonstrate your personal brand - both offline and online- and how they work together and with your LinkedIn profile.<br />* Be found online > increase the likelihood of being contacted by recruiters and sales prospects. <br />* Select the most memorable words, images, skills, and links for your LinkedIn profile. <br />* Learn best practices for each LinkedIn profile section ( and also see real examples). <br />* Write the most strategic and impactful headline and summary for your LinkedIn profile. <br />* Give and receive more endorsements and recommendations using LinkedIn. <br />* Become a LinkedIn thought leader. <br />* Find and Share content with your LinkedIn network. <br />* Blog using the LinkedIn Publisher functionality. <br />* Leverage LinkedIn Groups and Company pages.<br />* Measure your progress. <br />* And much more. <br /><br />This book is perfect for anyone interested in developing their personal brand using LinkedIn to propel their career or business opportunities.<div><i></i></div><div>Note: <i>LinkedIn for Personal Branding: The Ultimate Guide</i> is not directly or indirectly affiliated with LinkedIn, or with the LinkedIn for Dummies brand.<div></div><div></div></div>