Let's Get Visible: How To Get Noticed And Sell More Books (Let's Get Publishing Book 2)

Let's Get Visible: How To Get Noticed And Sell More Books (Let's Get Publishing Book 2)

Take your sales to the next level! The author of the award-winning, bestselling <i>Let's Get Digital</i> is back with an advanced guide for more experienced self-publishers.<br /><br />There are over 4 million books in the Kindle Store, with thousands more added every day. How do you get yours noticed? Visibility isn't a challengethat can be bested once - it requires continual work. But there aretools and strategies to do much of the heavy lifting for you.<br /><br />In <i><b>Let's Get Visible: How To Get Noticed And Sell More Books</b></i>, you'll discover how to:<br /><br />* Leverage Amazon's famous recommendation engine to take advantage of the various opportunities it provides for exposure<br />* Position your books for discoverability on other sales venues<br />* Minimize the time you spend promoting so you have more time to spend writing<br />* Promote in a cost-effective way that actually works<br /><br />By using these tips, you will get your book noticed. And getting noticed is the key to growing your sales.<br /><br />"<i>Let's Get Visible</i> is the best tool I have discovered for a writer to push sales andvisibility to the next level, and an indispensable addition to thelibrary of any indie writer. If you're an indie writer and you're notbuying this book, you simply aren't playing this game to win."--<b>Michael Wallace</b>, <i>USA Today</i> & <i>Wall Street Journal</i> bestselling author of <b><i>The Righteous</i></b>.<br /><br />"Gaughran distills complex subject matter and explains it in a way that anybodycan easily understand, and takes the guesswork out of promotion atAmazon. He removes the mysticism and gets you as close as anyone outside of Amazon will probably be to understanding how stuff works behind thecurtain."--<b>David Wright</b>, bestselling author of <i><b>Yesterday's Gone</b></i>.<br /><br />"If you are a self-publisher looking to improve your ability to geteyeballs on your books, I can't recommend this title highly enough. Thebook contains many ideas I've used successfully and several I'm nowexcited to try."--<b>Cidney Swanson</b>, bestselling author of <i><b>Saving Mars</b></i>.<br /><br />"Let's Get Visible offers a precise understanding of Amazon's systems and areal strategy authors can use to improve performance. An invaluableresource."--<b>Jason Letts</b>, bestselling author of <b><i>Inevitable</i></b>.<br /><br /><b>*** TABLE OF CONTENTS ***</b><br />Introduction<br />The Sales Cliff<br /><br /><b>PART I: AMAZON ALGORITHMS</b><br />1. Amazon Sales Rank<br />2. Amazon's Recommendation Engine<br />3. Best Seller Lists<br />4. Categories<br />5. Top Rated<br />6. Hot New Releases<br />7. Movers & Shakers<br />8. The Importance of Popularity<br />9. Search & Also Boughts <br />10. Battling The Sales Cliff<br /><br /><b>PART II: FREE PULSING</b><br />11. Is Free A Bad Idea?<br />12. Free Matching<br />13. KDP Select<br />14. Planning A Successful Free Run<br />15. Post-Free Tips<br />16. The End of Free<br /><br /><b>PART III: PRICE PULSING</b><br />17. The Benefits of Running A Sale<br />18. With Our Powers Combined<br /><br /><b>PART IV: ADVERTISING</b><br />19. Why Advertise At All?<br />20. The Major Sites<br />21. How to Evaluate an Advertising Opportunity<br />22. Evaluating Your Promo<br />23. Combining Promos<br /><br /><b>PART V: LAUNCH STRATEGY</b><br />24. Building A Mailing List<br />25. The Standard Book Launch<br />26. Spreading The Love<br />27. Going For Broke<br />28. Seeding With Freeloaders<br /><br /><b>PART VI: SELLING OUTSIDE OF AMAZON</b><br />29. Challenges<br />30. Strategies for Success<br />31. Amazon & Exclusivity<br />32. Keep Writing!<br /><br /><b>The Advanced Author Toolkit</b>