Learning Google AdWords and Google Analytics

Learning Google AdWords and Google Analytics

Master Google AdWords and Google Analytics to run successful digital campaigns. <em>Learning Google AdWords and Google Analytics</em> will show you how to succeed at online marketing and digital analytics, including: <br /> <br /><ul><li>Techniques and tips for using Google AdWords and Google Analytics</li> <br /><li>Creating, managing and optimizing search and display campaigns</li> <br /><li>Using digital analytics to measure and improve your website and marketing</li></ul> <br /> <br />Written by Google expert, Benjamin Mangold, this is the ‘go to’ book for individuals and organizations wanting to get the most out of their digital marketing campaigns.