Investing Between the Lines: How to Make Smarter Decisions By Decoding CEO Communications

Investing Between the Lines: How to Make Smarter Decisions By Decoding CEO Communications

<h4>The essential guide to making smarter decisions by decoding CEO Communications</h4> <p><b><i>Recommended reading in Warren Buffet€s 2013 Shareholder Letter</i></b></p> <p><i>Investing Between the Lines</i> introduces a revolutionary method for evaluating the financial integrity of a company. You don€t need special access to €œinsider€ information or a degree in accounting to figure it out. In fact, the secret is right in front of you€•in black and white€•in the words of every shareholder letter, annual report, and corporate correspondence you receive.</p> <p><i>Investing Between the Lines</i> shows you how to:<ul> <li>Decipher the €œFOG€ of confusing company communications <li>Decode the real meaning behind corporate jargon and platitudes <li>Separate the facts from the fluff in annual reports and quarterly earnings calls <li>Safeguard your money by investing in companies that steward investor capital</ul> <p>Too often, corporate executives and investment professionals are expected to deliver short-term results. As a result, they are compelled to turn to accounting techniques and unclear language to meet these expectations.</p> <p>In <i>Investing Between the Lines</i>, L.J. Rittenhouse lays out her time-tested approach for recognizing at-risk businesses before trouble hits. This is the same method she used to predict the collapse of Enron and the fall of Lehman.</p> <p>From comparing the statements of Ford, GM, and Toyota to revealing why FedEx and Wells Fargo have been so successful, <i>Investing Between the Lines</i> shows that Rittenhouse€s system is one of the most powerful tools a corporate leader or investor can have. Once you learn the clues to decode CEO communications, you will be able to invest between the lines€•to figure out exactly what a company€s CEO is or isn€t telling you.</p> <p>Whether you€re a professional investor, a new shareholder, or a CEO who wants to improve how your company communicates, <i>Investing Between the Lines</i> is one of the best investments you€ll ever make.</p> <p><b>Praise for <i>Investing Between the Lines</i></b> <p><b>€œRittenhouse is still on the side of the angels.€<br></b>€•WARREN BUFFETT, Chairman and CEO, Berkshire Hathaway</b></p> <p>€œTremendous! <i>Investing Between the Lines</i> is destined to become a classic in showing how candor is the language of trust and how trust is the basis on which companies ultimately succeed.€<br><b>€•STEPHEN M. R. COVEY, author of the <i>New York Times</i> and #1 <i>Wall Street Journal</i> bestseller, <i>The Speed of Trust</i>, and coauthor of <i>Smart Trust</i></b></p> <p>€œBefore investing only by the numbers, read Investing Between the Lines. In it, L.J. Rittenhouse makes a compelling case that CEOs€ words matter too.€<br><b>€•JAMES HESKETT, Baker Foundation Professor Emeritus, Harvard Business School, and author of <i>The Culture Cycle</i></b></p> <p>€œAn intriguing read that gets to the heart of the 21st-century leadership challenge€•the need for leaders to candidly build and earn the trust of their stakeholders in an enduring way.€<br><b>€•DOUGLAS R. CONANT, Former President, CEO, and Director of Campbell Soup Company and <i>New York Times</i> bestselling author of <i>TouchPoints</i></b></p> <p>€œThis book is the Rosetta Stone for investors and the high-water mark for CEOs.€<br><b>€•DAVID CHILDERS, CEO of Compli, Inc., and Director, Society of Corporate Compliance and Ethics</b></p> <p>€œL.J. Rittenhouse reports on over a decade of research analyzing executive communications and finds leadership clues that reveal the true values of a corporate culture which, in turn, determine performance.€ <br><b>€•LOUISE M. MORMAN, Executive Director, Lockheed Martin Leadership Institute, Miami University</b></p>