Introduction to Sociology

Introduction to Sociology

<strong><em>Join the conversation with one of sociology’s best-known thinkers.</em> </strong><br /> <br /> The <strong>Third Edition</strong> of <strong>Introduction to Sociology</strong>, thoroughly revised and updated, continues to show students the relevance of the introductory sociology course to their lives. While providing a rock-solid foundation, George Ritzer illuminates traditional sociological concepts and theories, as well as some of the most compelling contemporary social phenomena: globalization, consumer culture, the Internet, and the “McDonaldization” of society. As technology flattens the globe, students are challenged to apply a sociological perspective to their world, and to see how “public” sociologists are engaging with the critical issues of today.