Introduction to Sociology
<p style="margin: 0pt; text-align: justify; line-height: 120%;">Join the conversation with one of sociology’s best-known thinkers.</p> <p style="margin: 0pt;">The Second Edition of <b>Introduction to Sociology</b>, thoroughly revised and updated, continues to show students the relevance of the introductory sociology course to their lives. While providing a rock-solid foundation, George Ritzer illuminates traditional sociological concepts and theories, as well as some of the most compelling contemporary social phenomena: globalization, consumer culture, the Internet, and the “McDonaldization†of society. As technology flattens the globe, students are challenged to apply a sociological perspective to their world, and to see how “public†sociologists are engaging with the critical issues of today.</p>