Introduction to Mass Communication: Media Literacy and Culture Updated Edition

Introduction to Mass Communication: Media Literacy and Culture Updated Edition

<b><i>Introduction to Mass Communication: Media Literacy and Culture</b></i> is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. </p> New for the eighth edition, <b>Connect Mass Communication</b> combines contemporary course content and groundbreaking digital tools to create a unique learning environment. With Connect Mass Communication, the <i>Introduction to Mass Communication: Media Literacy and Culture</i> program integrates an interactive eBook with dynamic online activities and assignments that help students study more efficiently and effectively. A new bank of CNN videos helps students learn the impact of media through a cultural and global lens. LearnSmart, McGraw-Hill&#39s adaptive learning system, assesses students' knowledge of course content and maps out personalised study plans for success.