Innovation: The Workbook
A methodsrich book for innovating: usercentered design, product strategy and platforming, and business model design all with a reality check at the end. Developed for undergraduate as well as graduate innovation courses.
The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications
Competing Against Luck: The Story of Innovation and Customer Choice
Strategic Management: Concepts
Strategic Management
The Human Side of Managing Technological Innovation: A Collection of Readings
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)
Global Business Today
Financial Intelligence, Revised Edition: A Manager's Guide to Knowing What the Numbers Really Mean
Framework for Marketing Management (6th Edition)
Purchasing and Supply Chain Management (The Mcgraw-hill/Irwin Series in Operations and Decision)