Innovation Myths and Mythstakes

Innovation Myths and Mythstakes

The all-new book that explodes the myths about innovation, while turning conventional wisdom upside down, is here.<BR><BR> Finally, an entertaining and useful book on innovation that is that is written in an innovative style - beginning with the fact that the book s Afterword comes first.<BR><BR> How many of these business-killing myths do YOU (and your boss) still believe?<BR><BR> Myth # 10: Brainstorming works -- Not in a million years!<BR> Myth # 6: The Consumer is King -- Balderdash!<BR> Myth # 1: 80% of new products fail -- False!<BR> Myth # 14: A Great Idea Speaks for Itself -- You're dreaming!<BR> Myth # 19: Facts Convince People to Buy -- Nonsense!<BR> Myth # 13: Great Ideas Will Make You Rich -- Guess again!<BR> Myth # 26: You Have To Please Your Audience -- Not true!<BR> And many more . . .<BR><BR> Consumers and customers are embracing change and adopting new product offerings and services earlier and faster than ever. The need for your company to innovate is constant -- and if you don't your competitors will.<BR><BR> Now you can learn the secrets to reducing the risks while still creating game-changing ideas. <i>Innovation: Myths and Mythstakes</i> sets the record straight, while helping you acquire valuable insights into your consumer. <b>Ideas are easy, innovation is hard. </b> Uncover the facts that will help you understand the roadblocks, and how to avoid them while keeping your innovation efforts, and your business or career on track.<BR><BR> <b>Table of Contents</b><BR> The Afterword (find out why this comes first)<BR> The Situation (the times sure are a changin')<BR> Myth #1 80 percent of all new products fail!<BR> Myth #2 The ROI on innovation is terrible. <BR> Myth #3 Don t bother unless it s perfect. <BR> Myth #4 When it comes to investment in R&D, size matters. <BR> Myth #5 The best innovations come from following trends. <BR> Myth #6 To successfully innovate, you must deeply understand and Listen to the consumer (a.k.a. The Consumer Is King). <BR> Myth #7 There is a secret on how to be creative. <BR> Myth #8 When looking for insights, focus groups are best staffed by fresh consumers.<BR> Myth #9 Only right brainers are creative. <BR> Myth #10 Brainstorming works. <BR> Myth #11 Crowdsourcing delivers great ideas on the cheap. <BR> Myth #12 There is no such thing as a bad idea.<BR> Myth #13 Great Ideas will make you rich. <BR> Myth #14 A great idea speaks for itself. <BR> Myth #15 It is more important to be liked than to be unique. <BR> Myth #16 Build a better mousetrap and the world will beat a path to your door. <BR> Myth #17 There s no such thing as too much innovation. <BR> Myth #18 Concept testing is a great way to minimize risk. <BR> Myth #19 Facts convince people to buy. <BR> Myth #20 BASES testing will show the way. <BR> Myth #21 It s not worth doing if it s not invented here. <BR> Myth #22 R&D should lead the way. <BR> Myth #23 You don t need a process to innovate. <BR> Myth #24 Stick with the plan, no matter what.<BR> Myth #25 Innovation means never looking back. <BR> Myth #26 You have to please your audience. <BR> Myth #27 We ll innovate when we need to. <BR><BR> References <BR> Innovator's Index<BR><BR>