Impossible to Ignore: Creating Memorable Content to Influence Decisions

Impossible to Ignore: Creating Memorable Content to Influence Decisions

<p><strong>A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain science</strong></p> <p>Audiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. Otherwise, content recall is random and inconsistent.</p> <p>Many experts have offered techniques on how to improve your own memory, but not how to <em>influence</em> <em>other people’s memory</em>. Drawing on the latest research in neuroscience and cognitive psychology, <em>Impossible to Ignore</em> is a practical step-by-step guide that will show you how to control the 10 percent that your audiences do remember by creating content that attracts attention, sharpens recall, and guides decision-making toward a desired action.</p>