How to Set up & Run a Fashion Label 2nd edition

How to Set up & Run a Fashion Label 2nd edition

No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business—from marketing and PR to manufacturing your collection, and where to find the money to finance it all. <br /><br />In How to Set Up and Run a Fashion Label 2nd edition, Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories, or footwear sectors. <br /><br />Packed with tips, case studies, and tasks to help you analyze yourself, your market, and your product, the book is designed for anyone wanting to start their own fashion business.<br /><br />This new, expanded edition contains information on e-commerce, sustainability, five new case studies, and updated images throughout.