How to Run a Coffee Shop: Coffee Basics

How to Run a Coffee Shop: Coffee Basics

<div><b>Why do some coffee shops prosper despite competition from big brands while others never seem to get off the ground?</b></div><div><b></b></div><div><b></b></div><br /><div><li>How do some independent shops inspire <b>fierce customer loyalty</b> and generate <b>outsize profits</b> while delighting customers?</li></div><br /><div><li>What makes someone want to walk right by a convenient StarPete's to a more out-of-the-way gem, then <b>encourage all their friends</b> to do the same?</li></div><div><br />The <b>"How to Run a Coffee Shop"</b> book series, <b>inspired by the real-life experience of creating and running one of those magic places</b>, reveals the <b>secrets to success</b> in a tough business- building a customer base, delivering product that makes the chain shops' offerings seem like tarted-up, overpriced mud, and providing a <b>customer experience that transcends a cup of coffee and keeps them coming back for more.</b></div><br /><div><b></b></div><div><b></b></div><div><b></b></div><div><b>In Volume 1, "Coffee Basics," you'll find everything from the history of coffee, to the mechanics of pulling a shot and steaming milk, to mouth-watering recipes for flavored coffee drinks- all here in a fun and easy-to-read format.</b></div><br /><div><b></b></div><div><b></b></div><div><b></b></div><div>Whether you're starting your own business, have one that needs an upgrade, or want to have a handy and accessible guide for training your staff, <b>"How to Run a Coffee Shop: Coffee Basics" delivers the goods.</b></div><br /><div><b></b></div><div><b></b></div><div><b><div>Table of Contents</div><div></div><div>Chapter 1     All About Coffee</div><div>Chapter 2     How to Prepare Coffee</div><div>Chapter 3     How to Prepare Espresso</div><div>Chapter 4     The Science and Art of Steamed Milk</div><div>Chapter 5     Drink Recipes</div><div>About the Author</div><div></div></b></div>