How to Conduct Employee Focus Groups

How to Conduct Employee Focus Groups

Whether you're a communicator, an HR professional or anyone running a program, this comprehensive book shows you how to explore issues, test concepts and generate ideas with employees so you can make informed decisions. This all-inclusive, do-it yourself guide provides all the tools you need to successfully manage and facilitate employee focus groups from setting objectives to reporting key findings.<BR><BR>Even if you've never conducted an employee focus group before, this book is packed with tips, advice and samples to help you get started, including a participant invitation, a discussion guide and a findings report.