Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale

Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale

<p><i>"No longer is being 'a good closer' the basis of sustainable success. Instead intakes the kind of strategic thinking Rick Page outlines in</i>Hope Is Not a Strategy<i>."--Geoffrey Moore, author of </i>Crossing the Chasm <i>and </i>Inside the Tornado</p> <p>Master of the complex sale, Rick Page is the author of the bestselling book, <i>Hope Is Not a Strategy</i>, and one of the most sought-after sales consultants and trainers in the world.</p> <p>He has taught his breakthrough selling strategies to thousands of people in 150 companies across 50 countries--an amazing platform that has helped his message spread like wildfire. This paperback edition of Page's runaway sales bestseller schools readers in Page's simple, six-step process for making the sale--no matter how complex the deal or how many people are involved in the buying decision.</p> <p>Integrating the winning selling strategies used by the world's top salespeople, Page shows readers how to:</p> <ul> <li>Identify and sell to a prospect's business "pain"</li> <li>Qualify a prospect</li> <li>Build competitive preference</li> <li>Define a prospect's decision-making process</li> </ul>