Heavy Hitter Sales Psychology

Heavy Hitter Sales Psychology

<div>The biggest challenge facing salespeople today is securing meetings with C-level executives and convincing them to buy. Based upon extensive interviews with more than 500 C-level executives, Steve Martin's <i>Heavy Hitter Sales Psychology</i> will help you understand how C-level executives think, how they communicate, and how to adapt your use of language to match executive decision makers'. Martin provides language-based strategies that enable your message to rise above your competitors' and impactful psychological suggestions that compel executives to take action. Inside, you will find expert advice on these topics: </div><div><ul><li><div>Strategies and tactics to penetrate the C -level executive's office </div></li><li><div>What to say, do, and present in face-to-face meetings with C-level executives </div></li><li><div>Building rapport using sales linguistics, the study of how the customer's mind uses and interprets language </div></li><li><div>Understanding and anticipating how the C-level mind-set impacts organizational politics and complex decision making </div></li><li><div>Extensive real-world examples, illustrations, and exercises help you apply the techniques immediately. </div></li></ul></div>