HBR Guide to Building Your Business Case (HBR Guide Series)

HBR Guide to Building Your Business Case (HBR Guide Series)

<p><b>Get your idea off the ground.</b></p><p>You’ve got a great idea that will increase revenue or boost productivity―but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea’s value. That’s not always easy: Maybe you’re not sure what kind of data your stakeholders will trust. Or perhaps you’re intimidated by number crunching.</p><p>The <b><i>HBR Guide to Building Your Business Case</i></b>, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. You’ll learn how to:<ul><li>Spell out the business need for your idea<li>Align your case with strategic goals<li>Build the right team to shape and test your idea<li>Calculate the return on investment<li>Analyze risks and opportunities<li>Present your case to stakeholders</ul></p>