Guide to Analysing Companies (The Economist)

Guide to Analysing Companies (The Economist)

<div><BR>In today's volatile, complex and fast-moving business world, it can be difficult to gauge how sound a company really is. An apparently strong balance sheet and impressive reported profits may be hiding all sorts of problems that could even spell bankruptcy. So how do you:<BR><BR>Know whether a company is well run and doing well?<br><BR>Decide which ratios and benchmarks to use to assess performance?<br><BR>Work out if a company has massaged its results?<br><BR>Recognise the danger signs on the corporate horizon?<BR><BR> Compare companies operating in different sectors or countries?<BR><BR>These and many other important questions are answered in a completely updated and revised sixth edition of this clear and comprehensive guide. It is aimed at anyone who wants to understand a company's annual report, judge a customer's creditworthiness, assess a company's investment potential, and much more.</div>