Global Marketing and Advertising: Understanding Cultural Paradoxes
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Global Marketing and Advertising: Understanding Cultural Paradoxes
- Used Book in Good Condition
Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, <strong>Global Marketing and Advertising</strong> (by Marieke de Mooij) offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
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