Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention

Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention

Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies.<br /><br />But be warned, gifts with strings attached backfire.<br /><br />There is a right, and wrong, way to give.<br /><br />John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500 and his tactics lead to appreciative responses and wide-open check books.<br /><br />Through poignant personal stories and data-backed evidence, Ruhlin breaks down how anyone – from mail clerk to managing director – can master the magic of <i>Giftology</i> with these and more:<br /><br />• Mastering reciprocity, the hidden bottom line booster<br />• Laser-targeting whom to give a gift and when to use thrift<br />• Uncovering your client’s inner circle and becoming part of it<br /><br />Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.