GIOVANNI 2chic Ultra-Sleek Leave-In Conditioning & Styling Elixir - Phyto-Keratin & Argan Oil, Anti-Frizz Formula, Coconut, Shea Butter, Pro-Vitamin B5, Color Safe, Paraben Free - 4 oz
Giovanni Ultra-Sleek Leave-In Conditioner contains a dual smoothing complex of Moroccan Argan Oil and Brazilian Phyto-Keratin proteins to help lock in sleek texture, leaving you with unbelievable softness and shine.<br><br>Giovanni was the first full-range, salon-inspired hair-care brand in natural product stores, and today is the <b>#1 selling Hair Care</b> line in the United States Natural Products Industry. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills. <br><br>He worked for a time with hairstylist icon <i>Gene Shacove</i> and was good friends with “the father of hair color,†<i>Al Lapin</i>. By the 1960s, Arthur was maturing his talents and decided to open his own salon, called On Sunset. The salon was a bustling site, on the famous Sunset Strip, and a hit with many Hollywood celebrities, including <i>Lucille Ball</i>. <br><br>Since 1979 the Giovanni Rule of Balance has been <b>our commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance.</b><br><br>Giovanni is committed to creating only the highest-performance formulations, wrapped in aesthetically beautiful packaging and marketed with extraordinary visuals and graphics.