GIOVANNI 2chic Ultra-Moist Shampoo - Avocado & Olive Oil, Creamy Hydration Formula, Enriched with Aloe Vera, Shea Butter, Botanical Extracts, No Parabens, Color Safe - 24 oz

GIOVANNI 2chic Ultra-Moist Shampoo - Avocado & Olive Oil, Creamy Hydration Formula, Enriched with Aloe Vera, Shea Butter, Botanical Extracts, No Parabens, Color Safe - 24 oz

• MOISTURIZING SCALP CARE - 2chic Ultra-Moist Shampoo is powered by our Dual Moisture mix of Avocado and Olive Oil that adds moisture and strength for healthier hair you can style with ease
• DEEP CLEAN - Powered by Aloe Vera, Shea Butter, and Botanical Extracts and Oils, GIOVANNI 2chic Ultra Moist Shampoo helps balance pH levels in dry, coarse, and damaged hair
• COLOR SAFE - GIOVANNI 2chic Ultra-Moist Shampoo is 100% color-safe and nourishes hair with a proprietary blend of vitamins, antioxidants, and omega fatty acids without stripping color
• VEGAN FRIENDLY - GIOVANNI products use organic ingredients and are Leaping Bunny Certified. GIOVANNI products are cruelty-free and come in sophisticated recyclable packaging
• ECO CHIC - GIOVANNI has been bridging the gap between natural and salon-quality hair care since 1979. We strive to use the very best ingredients and are always focused on high performance

Giovanni's 2chic Ultra-Moist Avocado & Olive Oil Shampoo contains a dual moistureof Avocado and Olive Oil to help treat dry, damaged hair. This ultra moisturizing shampoo silkens coarse hair with softness and shine.<br><br>Giovanni was the first full-range, salon-inspired hair-care brand in natural product stores, and today is the <b>#1 selling Hair Care</b> line in the United States Natural Products Industry. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills. <br><br>He worked for a time with hairstylist icon <i>Gene Shacove</i> and was good friends with “the father of hair color,” <i>Al Lapin</i>. By the 1960s, Arthur was maturing his talents and decided to open his own salon, called On Sunset. The salon was a bustling site, on the famous Sunset Strip, and a hit with many Hollywood celebrities, including <i>Lucille Ball</i>. <br><br>Since 1979 the Giovanni Rule of Balance has been <b>our commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance.</b><br><br>Giovanni is committed to creating only the highest-performance formulations, wrapped in aesthetically beautiful packaging and marketed with extraordinary visuals and graphics.