Free2play: Making Money from Games You Give Away

Free2play: Making Money from Games You Give Away

<p style="margin: 0px;"> </p> <div> <p style="margin: 0px;"> <i>€œ Will€s knowledge of F2P comes from years of building games, </i> <i>as well as writing about and consulting with developers on the </i> <i>model. All the topics covered in this book€"economics, gameplay, monetization, </i> <i>analytics and marketing€"are important to consider when you€re building </i> <i>an F2P game, and Will covers each with an easy-to-digest style.€ </i>€"Ian Marsh, co-founder, NimbleBit</p> <p style="margin: 0px;"> <br> </p> </div> <div> <p style="margin: 0px;"> <i>Free-to-Play: Making Money From Games You Give Away </i>is an accessible and complete guide to the business model that has revolutionized the videogames industry, creating huge hits, multi-billion-dollar startups and a new deal for players: Play for free, spend on what you like.</p> <p style="margin: 0px;"> <br> </p> <p style="margin: 0px;">Written by respected game designer and consultant Will Luton, <i>Free-to-Play </i>gives you the in-the-trenches insight you need to build, run and make money from games you give away. In it you€ll find:</p> <ul> <li>Psychology behind player decisions and the motivations to play</li> </ul> <ul> <li>Simple and accessible explanations of the math and economic theories behind F2P, including working examples</li> </ul> <ul> <li>Processes for capturing and using player data to improve your game</li> </ul> <ul> <li>Marketing tips on positioning your game and attracting players</li> </ul> <ul> <li>Plus: A downloadable F2P spreadsheet, articles from the author, a foreword by NimbleBit co-founder Ian Marsh and an interview with Zynga CEO, Mark Pincus.</li> </ul> <br> </div> <p style="margin: 0px;"> </p>