Fostering Sustainable Behavior, Third Edition: An Introduction to Community-Based Social Marketing (Third Edition)

Fostering Sustainable Behavior, Third Edition: An Introduction to Community-Based Social Marketing (Third Edition)

<div>To attain a sustainable future, we must change many of our everyday actions. This completely revised and updated edition of <I>Fostering Sustainable Behavior</I> shows how community-based social marketing is key to overcoming barriers and resistance, and creating new social norms.</div>