Focus Groups: A Practical Guide for Applied Research

Focus Groups: A Practical Guide for Applied Research

<p style="margin: 0in 0in 0pt;"><span style="color: black;">This updated edition of <strong>Focus Groups: A Practical Guide for Applied Research</strong> walks readers step by step through the "how-tos" of conducting focus group research. Using an engaging, straightforward writing style, authors Richard A. Krueger and Mary Anne Casey draw on their many years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus group process, including tips for avoiding problems and pitfalls. T</span><span>he <strong>Fifth Edition</strong> is updated with the latest research and technological innovations and includes new coverage on planning with analysis in mind; creating conversational questions that have the potential for producing unique and valuable insights; the art of hosting a focus group; common sense thinking about reporting; <span style="color: black;">more efficient strategies for planning the study; </span>and <span style="color: black;">emerging areas of focus group research, such as conducting cross-cultural, international, and</span> Internet focus groups.</span></p> <p style="margin: 0in 0in 0pt;"><span> </span></p> <p style="margin: 0in 0in 0pt; background: white;"><span>"Krueger and Casey€s book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research." </span><span> <br/> ?                                                                                                                                            <span class="st">€•<strong>Theresa Carilli</strong><em>, Purdue University Calumet </em></span></span></p>