Focus Groups: A Practical Guide for Applied Research

Focus Groups: A Practical Guide for Applied Research

<p>The <strong>Fourth Edition</strong> of the bestselling<strong> Focus Groups: </strong><strong>A Practical Guide for Applied Research </strong>offers an easy-to-ready overview of sound focus group practices. </p> <p> </p> <p>Authors Richard A. Krueger & Mary Anne Casey describe how one can set up and conduct quality and effective focus group interviews. The process depicted is unbiased, non-judgmental and is respectful of all views. It is a deliberate and systematic way of listening that is helpful to public and private organizations as they listen to stakeholders, customers, and employees. </p> <p> </p> <p>This book cuts through the theory and gives hand-on advice to those who are seeking to actually conduct a focus group. It is most helpful for conducting focus groups for research or evaluation with public, non-profit, educational, health, human service, and religious organizations.</p> <p> </p> <p><strong>Key Features</strong></p> <p><strong></strong></p> <ul> <li>Offers the latest on telephone and Internet focus groups</li> <li>Provides suggested focus group questions that help students construct quality questions that engage participants and produce dependable and valid results. </li> <li>Gives solid information on organizational focus groups</li> <li>Presents ways on how to recruit participants to the focus group</li> <li>Contains a number of practical tips that actually work. It is written for the person who has to plan, recruit, develop questions, moderate, analyze and report the results. </li> <li>Incorporates icons throughout the book that offer tips, examples, additional resources and others bits of practical information.</li> </ul> <p><strong>Intended Audience</strong></p> <p> </p> <p>This book is appropriate for a variety of research methods and evaluation courses in departments such as education, sociology, political science, journalism, business & marketing, public administration, and public health.</p> <p> </p>