Financing Sport (Sport Management Library)

Financing Sport (Sport Management Library)

The new edition of <i>Financing Sport</i> further solidifies its standing as the most authoritative text on sport finance. Authors Dennis R. Howard and John L. Crompton have completely reorganized and revised this popular textbook. <P> The third edition provides detailed coverage of the current financial issues and challenges facing managers in professional, collegiate, and non-profit sport agencies. Expert practitioners also provide content in key areas such as ticket sales, licensing, and media rights. <br>Section I: Sport Finance Trends and Challenges <br>Section II: Economic Rationales for Public Investments in Sport Venues and Events <br>Section III: Primary Sources of Capital Funding <br>Section IV: Revenue from Enterprise Sources