Excellence in Business Communication (11th Edition)

Excellence in Business Communication (11th Edition)

<div> <p style="margin:0px;"> <i>For undergraduate business communication courses</i> </p> <p style="margin:0px;"> </p> <p style="margin:0px;"> <i>Learn Business Communication Skills by Example</i> <br> </p> <p style="margin:0px;"> </p> <p style="margin:0px;">Students need to have excellent, effective, and practical business communication skills in order to succeed in today€s business world. <b> <i>Excellence in Business Communication</i> </b>delivers an abundance of the most realistic model documents and tools, helping students learn business communication skills by example.</p> <p style="margin:0px;"> </p> <p style="margin:0px;">Technology, globalization, and other forces have dramatically changed the practice of business communication in recent years. The <b>Eleventh Edition</b> offers in-depth coverage of new and emerging media skills and concepts, as well as chapter-opening vignettes, figures, and communication cases that expose students to professional use of social media and other new technologies.</p> <p style="margin:0px;"> </p> <p style="margin:0px;"> <b> MyBCommLab for <i>Excellence in Business Communication</i> is a total learning package. </b> </p> <p style="margin:0px;">MyBCommLab is the online study tool that helps you transform business communication students into polished professionals, ready to tackle the rigors of today€s business landscape. It helps students better prepare for class, quizzes, and exams€“resulting in better performance in the course€“and provides educators a dynamic set of tools for gauging individual and class progress. </p> <p style="margin:0px;"> </p> <p style="margin:0px;"> <b>This program will provide a better teaching and learning experience€"for you and your students. Here€s how: </b> </p> <p style="margin:0px;"> </p> <ul> <li> <b>Personalize Learning with MyBCommLab:</b> Inspire the exchange of new ideas and foster intriguing discussions with the abundant resources found in MyBCommLab.</li> <li> <b>Help Students Apply Knowledge from the Text to the Real World: </b>Cases give students the opportunity to solve real-world communication challenges.  </li> <li> <b>Promote Active Learning and Stimulate Critical Thinking: </b>Examples, exercises and activities help students practice vital skills and put knowledge to immediate use.<b>  </b> </li> <li> <b>Offer the Latest Information on Today€s Hottest Topics and Trends:</b> In-depth coverage of new and emerging media skills and concepts, as well as chapter-opening vignettes, figures, and communication cases that expose students to professional use of social media and other new technologies.</li> </ul> <p style="margin:0px;"> <b>Note: </b>You are purchasing a standalone product; MyBCommLab does not come packaged with this content. If you would like to purchase <i>both</i> the physical text and MyBCommLab search for ISBN-10: 0133806871/ISBN-13: 9780133806878. That package includes ISBN-10: 0133544176/ISBN-13: 9780133544176 and ISBN-10: 0133545814/ISBN-13: 9780133545814. </p> <p style="margin:0px;">MyBCommLab is not a self-paced technology and should only be purchased when required by an instructor.</p> </div>