Everything is Marketing: The Ultimate Strategy for Dental Practice Growth, 5th Edition Hardcover

Everything is Marketing: The Ultimate Strategy for Dental Practice Growth, 5th Edition Hardcover

Dentistry is one of the greatest professions in the world. It’s also one of the <br />most misunderstood. <br />Fred Joyal, the expert in dental consumer marketing, reveals how every single thing you say <br />and do in your practice communicates a message to your patients. Everything is Marketing <br />takes you step by step through your business, showing how little changes can have a big <br />impact. Want to attract new patients? Convert more calls into appointments? Increase your <br />case acceptance? Marketing can make it happen. <br />The first step is learning to recognize that you have the power to transform your patients’ <br />health, happiness and quality of life, then infusing that belief into everything—including your <br />office, your team, your advertising and your chairside conversations. Drawing from over <br />two decades of industry experience, Fred shares insight on topics like: <br />• Why dentistry’s unique business model is such a huge advantage <br />• How to create an unexpected and unforgettable patient experience <br />• Why patients leave your practice—and how you can keep them for life <br />• Proven ways to boost patient loyalty and word of mouth <br />• Secrets to building a strong (and happy) team that your patients will fall in love with <br />Fred’s approach to marketing is practical, straightforward and easy to put into action today. <br />It’s an unbeatable strategy for capturing the hearts and minds of patients and experiencing <br />explosive practice growth.