Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

Authored by a well-known figure in the field.<ul><li>Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.<li>Individual chapters address the differences involved in marketing different types of events.<li>Examines future trends and key issues such as how to reach new event attendees.<li>Includes appendices with sample forms, contracts, and more.</ul>