Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions, 2nd Edition
Risk Management for Meetings and Events (Events Management)
The Sponsorship Handbook: Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers
The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World
Marketing Research, 10th Edition
Event Entertainment and Production