Essentials of Strategic Management: The Quest for Competitive Advantage

Essentials of Strategic Management: The Quest for Competitive Advantage

<strong>NOTE: This book DOES NOT include an access code<em><br /><br />Essentials of Strategic Management</em></strong> presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The Fourth Edition of <strong><em>Essentials of Strategic Management</em></strong> is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly main-stream and balanced, mirroring <em>both</em> the penetrating insight of academic thought and the pragmatism of real-world strategic management. The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.