Equity Crowdfunding: The Complete Guide For Startups And Growing Companies (Alternative Finance Series)

Equity Crowdfunding: The Complete Guide For Startups And Growing Companies (Alternative Finance Series)

<h2><strong>Raise Money & Gain Exposure At The Same Time!</strong></h2><p>Tired of fruitless pitch meetings with investors and the limitations of trying to grow a business through bootstrapping?<br /></p><p>Equity crowdfunding is a new, fresh alternative to Silicon Valley venture capital. Hundreds of thousands, or even millions of dollars, can be raised by offering shares in your startup to members of the public.<br /></p><p><u>Gaining marketing exposure</u> and <u>raising business funding</u> are #1 and #2 on the priority list for many entrepreneurs. But they were always separate activities - first raise the money, then spend it on marketing. Until now!<br /></p><h2><strong>A New Hybrid of Venture Capital & Kickstarter.</strong><br /></h2><p>Equity crowdfunding is a new form of investment banking for startups, small business and new business, enabled by advances in fintech.<br /></p><p>The entrepreneurs set their own offer terms, retain their company culture, and bring on dozens, or even hundreds of shareholders and gain all the promotional benefits that come with a larger 'crowd'.</p><p>And unlike the "rewards" crowdfunding offered by sites like Kickstarter and Indiegogo, equity crowdfunding allows a company to offer shares, instead of a pre-ordered product. This means it can be used by more varied business models, and typically attracts a lot more money. If you are successful at equity crowdfunding, your days of bootstrapping your product launch will be over!<br /><br /></p><h2><strong>This Book Will Show You How.</strong><br /></h2><p>Equity crowdfunding offers amazing potential for startups and growing companies, but it is also a very steep learning curve. Many companies begin with no real idea of how to choose a platform, how to craft their pitch, or what they should be doing to drive people to their offer page and invest.<br /></p><p>The author, Nathan Rose, comes from an investment banking background, advising companies on initial public offerings. Now, he brings the same practical experience to new business, small business, and startups.<strong></strong></p><h2><strong>In this step-by-step guide, you will learn: </strong></h2><p>• The forces in fintech which have brought equity crowdfunding to where it is today<br /></p><p>• A comparison with business funding through bootstrapping, family & friends, incubators, Silicon Valley venture capital, and Kickstarter.<br /></p><p>• The biggest mistakes that can kill an offer before it has even begun<br /></p><p>• How to build critical momentum - one company raised  £1 million in 96 seconds!<br /></p><p>• How to construct a marketing plan to get people literally counting down to your launch<br /></p><p>• How to salvage an offer which is "stuck", and re-ignite the momentum<br /></p><p>• What past campaigns wished they had known before they had started<br /></p><p>• The incredible impact equity crowdfunding can have on your business and profile</p><h2><strong>The World's Most Comprehensive Resource</strong></h2><p>The very best strategies from <u>20 real companies</u> who have used equity crowdfunding to raise millions of dollars, euros and pounds. And the expert advice from <u>12 market-leading platforms</u> at the forefront of the equity crowdfunding revolution.<br /></p><p>Featuring contributions from  the United Kingdom, the United States, France, the Netherlands, Germany, Sweden, Finland, Estonia, Canada, the Middle East, Australia and New Zealand.</p><p>The only book necessary for startups, incubators, accelerators, co-working spaces, universities, education institutions, and business networks.</p><h2><strong>Buy this book to learn everything about equity crowdfunding... <u>from the ground up</u>.</strong><br /></h2>