Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success

Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success

<b>Email marketing’s power is matched only by how incredibly misunderstood it is.</b><br> <br> <i>Email Marketing Rules</i> demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success.<br> <br> Updated and greatly expanded, the 3rd Edition of <i>Email Marketing Rules</i> will help you…<br> <ul><li>Set the right program goals by understanding “deep metrics” and properly interpreting campaign, channel, and subscriber metrics</li> <li>Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely</li> <li>Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders</li> <li>Craft relevant messaging with effective subject lines, savvy designs, and smart targeting</li> <li>Automate your messaging so you address moments that matter and create highly engaging subscriber journeys</li> <li>Develop solid workflows that avoid errors and speed up production</li></ul>