Effortless e-Commerce with PHP and MySQL (Voices That Matter)

Effortless e-Commerce with PHP and MySQL (Voices That Matter)

<p style="margin: 0px;">In this comprehensive guide to creating e-commerce website using PHP and MySQL, renowned author Larry Ullman walks you through every step€"designing the visual interface, creating the database, presenting content, generating an online catalog, managing the shopping cart, handling the order and the payment process, and fulfilling the order€"always with security and best practices emphasized along the way. Even if you€re an experienced web developer, you€re guaranteed to learn something new. The book uses two complete e-commerce site examples, with various features and goals, to present the widest possible range of e-commerce scenarios. This fully updated and expanded second edition includes an additional and new payment processing example, and also reflects the latest changes in PayPal€s options and methodologies. There are new chapters on marketing-related tools to improve the site and sales, on adding functionality via Ajax, and on implementing e-commerce functionality using OOP instead of procedural code. Effortless E-Commerce with PHP and MySQL, Second Edition teaches you how to:</p> <ul> <li>Think of the customer first, in order to maximize sales and customer satisfaction</li> <li>Create a safe server environment and database</li> <li>Use secure transactions and prevent common vulnerabilities</li> <li>Incorporate different payment gateways</li> <li>Design scalable sites that are easy to maintain</li> <li>Build administrative interfaces</li> <li>Extend both examples to match the needs of your own sites</li> </ul>