Edison in the Boardroom Revisited: How Leading Companies Realize Value from Their Intellectual Property (Intellectual Property-General, Law, Accounting ... Licensing, Special Topics Book 37)

Edison in the Boardroom Revisited: How Leading Companies Realize Value from Their Intellectual Property (Intellectual Property-General, Law, Accounting ... Licensing, Special Topics Book 37)

<b>A revised and expanded edition of the groundbreaking <i>Edison in the Boardroom,</i> highlighting the winning strategies today's biggest companies use to maximize the value of their intellectual property</b> <p>Now fully revised and expanded, <i>Edison in the Boardroom, Second Edition</i> takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world—such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others—Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses.</p> <ul> <li>Features updated interviews of companies, and a new treatment of the Profit Center Level</li> <li>Updates stories and teachings from some of the most successful companies in the world</li> <li>Showcases a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets</li> </ul> <p><i>Edison in the Boardroom, Second Edition</i> compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets.</p>