E-Commerce 2015 (11th Edition)

E-Commerce 2015 (11th Edition)

<div usercontent=""> <p style="margin:0px;"> <b> <i>E-Commerce 2015</i> </b> <i> is intended for use in undergraduate and graduate e-commerce courses in any business discipline. </i> </p> <p style="margin:0px;"> <i> </i> </p> <p style="margin:0px;"> <i>The market-leading text for e-commerce<b> <br> <br> </b> </i>This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.</p> <p style="margin:0px;">   </p> <p style="margin:0px;"> <b>Teaching and Learning Experience</b> </p> <p style="margin:0px;">This program will provide a better teaching and learning experience—for both instructors and students.</p> <ul> <li> <b>Comprehensive Coverage Facilitates Understanding of the E-Commerce Field: </b>In-depth coverage of technology change, business development, and social issues gives readers a solid framework for understanding e-commerce.</li> <li> <b>Pedagogical Aids Help Readers See Concepts in Action: </b>Infographics, projects, and real-world case studies help readers see how the topics covered in the book work in practice.</li> </ul> </div>