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Dynamics in Document Design: Creating Text for Readers

Dynamics in Document Design: Creating Text for Readers

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Product Description

Dynamics in Document Design: Creating Text for Readers

From an international leader in document design, research-based insights about writing and visualizing documents that people can use . . .<br /> <br /> This book is for writers and graphic designers who create the many types of documents people use every day at home or school, in business or government. From high-tech instruction manuals and textbooks to health communications and information graphics, to online information and World Wide Web pages, this book offers one of the first research-based portraits of what readers need from documents and of how document designers can take those needs into account.<br /> <br /> Drawing on research about how people interpret words and pictures, this book presents a new and more complete image of the reader--a person who is not only trying to understand prose and graphics but who is responding to them aesthetically and emotionally.<br /> <br /> Written by document design expert Karen A. Schriver, Dynamics in Document Design features: <br /> * Case studies of documents before and after revision, showing how people think and feel about them <br /> * Analyses of the interplay of text and pictures, revealing how words, space, visuals, and typography can work together <br /> * A fascinating and informative timeline of the international evolution of document design from 1900 to the present

Technical Specifications

Country
USA
Brand
Wiley
Manufacturer
Wiley
Binding
Paperback
EANs
9780471306368

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