Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement

Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement

<P><BR>In a fast changing environment where social media has a heavy impact on marketing and branding efforts,<I> Digital Branding</I> provides guidance on creating, implementing and measuring digital campaign strategies. Daniel Rowles presents a step-by-step, practical framework for brand planning, channel selection and measuring the effectiveness of brand campaigns. </p><p>Exploring topics like content marketing, social media, search optimization and web analytics, <I>Digital Branding</I> contains real world case studies, a guide to free and paid tools to help measure the ROI from various online channels, and examples of social guidelines, process and policy.