Design for Communication: Conceptual Graphic Design Basics

Design for Communication: Conceptual Graphic Design Basics

Complete coverage of basic design principles illustrated by student examples<br /> <br /> Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians.<br /> <br /> This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution.<br /> <br /> Assignments are organized from basic to advanced within six sections:<br /> * The elements and principles of design<br /> * Typography as image<br /> * Creative word play<br /> * Word and image<br /> * Grid and visual hierarchy<br /> * Visual advocacy<br /> <br /> Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.