Dalrymple's Sales Management: Concepts and Cases

Dalrymple's Sales Management: Concepts and Cases

Easily accessible, real-world and practical, <i>Dalrymple's Sales Management 10e</i> by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force. With a lively and engaging style, this book places emphasis on developing a sales force program and managing strategic account relationships. With additional information on team development, diversity in the work force, problem-solving skills, and financial issues, this title provides a complete guide for taking student past the classroom and into a future career in sales management.