Crisis Communication: Practical PR Strategies for Reputation Management & Company Survival

Crisis Communication: Practical PR Strategies for Reputation Management & Company Survival

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<div><div> <P class=aicopy style="MARGIN: 0in 0in 0pt">No company or organization is immune to crisis.  A crisis, however, does not necessarily have to turn into a PR disaster.  <I>Crisis Communications </I>provides readers with advice on how to limit damage by acting quickly and positively.  Moreover, it explains how to turn a crisis into an opportunity by communicating efficiently via a successful public relations strategy.</p> <P class=aicopy style="MARGIN: 0in 0in 0pt"> </P> <P class=aicopy style="MARGIN: 0in 0in 0pt"><I>Crisis Communications</I> is a thorough guide to help prepare an organization for unexpected calamities.  It provides information on accountability, planning, building corporate image, natural disasters, accidents, financial crises, legal issues, corporate re-organization, food crises, negative press, media training and risk managers.</P></div> <P class=AICopy style="MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify"> </P> <P class=AICopy style="MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify">Contributors include: Kathryn Blanchard (USA); Roger Bridgeman (USA); Willem Buitelaar (The Netherlands); Marianne de Bruijn (The Netherlands); Tom Gable (USA); Kathryn H Tunheim (USA); Jerry Hendin (USA); Stuart Hyslop (United Kingdom); Nick Leighton (United Arab Emirates); Thom M Serafin (USA); Bob Oltmanns (USA); Steven Pellegrino (USA); Silvia Pendas de Cassina (Mexico); Nuria Sanchez (Spain); Elizabeth Seigenthaler Courtney (USA); Tony Shelton (USA); Odile Vernier (France); Jim Walsh (Ireland); Tim Wallace (USA); Mania Xenou (Greece).</p></div>