Creativity, Inc. (The Expanded Edition): Overcoming the Unseen

Creativity, Inc. (The Expanded Edition): Overcoming the Unseen Forces That Stand in the Way of True Inspiration

From a co-founder of Pixar Animation Studiosâ€”the Academy Awardâ€“winning studio behindÂ Coco, Inside Out,Â andÂ Toy Storyâ€”comes an incisive book about creativity in business and leadership for readers of Daniel Pink, Tom Peters, and Chip and Dan Heath. NEW YORK TIMES BESTSELLER | NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Huffington Post â€¢ Financial Times â€¢ Success â€¢ Inc. â€¢ Library Journal Creativity, Inc. is a manual for anyone who strives for originality and the first-ever, all-access trip into the nerve center of Pixar Animationâ€”into the meetings, postmortems, and â€œBraintrustâ€ sessions where some of the most successful films in history are made. It is, at heart, a book about creativityâ€”but it is also, as Pixar co-founder and president Ed Catmull writes, â€œan expression of the ideas that I believe make the best in us possible.â€ For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up,Â WALL-E, and Inside Out,Â which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admiredâ€”and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his co-founding Pixar in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movieâ€™s successâ€”and in the thirteen movies that followedâ€”was the unique environment that Catmull and his colleagues built at Pixar, based on leadership and management philosophies that protect the creative process and defy convention, such as: â€¢ Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better. â€¢ If you donâ€™t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead. â€¢ Itâ€™s not the managerâ€™s job to prevent risks. Itâ€™s the managerâ€™s job to make it safe for others to take them. â€¢ The cost of preventing errors is often far greater than the cost of fixing them. â€¢ A companyâ€™s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.
Country USA
Brand Random House Books for Young Readers
Manufacturer Random House
Binding Kindle Edition
ReleaseDate 2014-04-08
Format Kindle eBook
EANs 9780679644507

Country	USA
Brand	Random House Books for Young Readers
Manufacturer	Random House
Binding	Kindle Edition
ReleaseDate	2014-04-08
Format	Kindle eBook
EANs	9780679644507

Creativity, Inc. (The Expanded Edition): Overcoming the Unseen Forces That Stand in the Way of True Inspiration

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