Creative Direction in a Digital World

Creative Direction in a Digital World

Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms. <br /><br />Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction and design that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences. <br /><ul><br /><li>Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish.</li><li>Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies.</li><li>Develop the skills needed to communicate your ideas to a skeptical client. </li><li>Learn how to more effectively manage your creative team.</li><li>And most importantly craft digital experiences that get results.</li></ul>