Creating Powerful Radio: Getting, Keeping and Growing Audiences News, Talk, Information & Personality Broadcast, HD, Satellite & Internet

Creating Powerful Radio: Getting, Keeping and Growing Audiences News, Talk, Information & Personality Broadcast, HD, Satellite & Internet

<P><EM>Beyond Powerful Radio</EM>, the new edition of <EM>Creating Powerful Radio</EM>, is now available from Focal Press, complete with updated instructors manual. ISBN 9780240522241 </P> <P> </P> <P> </P> <P>Creating Powerful Radio<br>For Managers, Programmers and Talent<br><br>* GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen.<br><br>* PROGRAMMING Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance.<br><br>* NEWS: Write, produce and deliver powerful news. Learn multiple version techniques and much more. <br><br>* PERSONALITY Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best.<br><br>* TALK Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big.<br><br>* INFORMATION Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the multi-version method.<br><br>* PROMOTIONS Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials<br><br>* AIRCHECKING A comprehensive step-by-step guide to show prep and effective airchecking.<br><br>Valerie Geller is an internationally acclaimed broadcast consultant working with stations that emphasize news, talk, information and personality radio. <br><br>www.gellermedia.com</P>